New scrutiny on how vehicles are priced is forcing dealers to rebuild their addendum strategy. Here’s what’s changing — and what a compliant, profitable package looks like going forward....

Front-end gross is thinner than it has been in years. The profit dealers can still control is sitting in the recon line — and the only way to protect it is data you can actually trust....

Today’s buyers arrive informed, specific, and impatient. The dealerships that win look fast and prepared from the very first minute — and that readiness starts long before the customer ever walks in....

A customer is 30 minutes out, asking for one specific car. Whether your team looks sharp or scrambled comes down to a question most dealers can’t answer reliably: do you actually know where every vehicle and every key is right now?...

GPS was never designed for car dealers. It was borrowed from the trucking industry and never fit the way a dealership actually works. So Mobile Dealer Data spent a year building the right solution — at the hardest dealership on earth....