Key Control Benchmark

The customer is ready to buy. The key is somewhere.

Three people walking the lot, a customer standing in the showroom, and a deal losing momentum by the minute. Every store has this Saturday. Most have never counted what it costs.

Move the sliders to see what MDD Locate will deliver for your store.

Put a number on it.

Vehicles sold per month 150

251,000

Minutes spent finding a car or key per deal 15min

5 min45 min

Keys replaced per year 50

0250

Deals a month that stall because the car or key can't be found 2

010

24 Deals a year stalling on a car or key nobody can find. Your estimate — not our data

38 Hours a month your floor spends searching instead of selling. Your numbers

$15K–$40K A year replacing keys. Your numbers · $300–$800 per key

One key every week or two

At $300–$800 each, that has stopped being a rounding error. Most stores carry it in parts and never see it as a number.

The deals number is yours, not ours. We can't count a sale that didn't happen.

Any vendor who hands you a lost-deal figure is guessing, so we put that slider in your hands instead of picking a number for you. Set it to zero and the rest of this page still works.

Time doesn't convert one-for-one either. Fifteen minutes walking a lot is not fifteen minutes of lost gross — it's a salesperson who isn't in front of a customer. Real, but not revenue.

Keys are the one thing here that can be counted exactly. $300–$800 to replace a modern fob, and most stores have never added up their year. If you only take one number off this page, take that one — then go and check it.

Proven on the lot

What it looks like when nobody has to go looking.

Tag every car and key once. Your team finds either one from a phone, in seconds, without walking the lot.

Zero Lost keys since install. Multi-store Honda dealer

2,000+ Vehicles located instantly, across several lots. Multi-lot Ford dealer

90% Cut from the time it takes to get a key in hand. Across MDD dealers

85% Less time spent finding a vehicle. Across MDD dealers

Publishing in four weeks

We're publishing the benchmark. Want it?

The Lot Visibility Benchmark measures what actually happens across 250+ rooftops — how long it takes to find a car, find a key, and get a unit frontline. Not a survey. What the systems recorded. Including where our own customers underperform.

Want to see it on your own lot instead? Fifteen minutes, live map, straight answer.